The 21st century has cleared the way for traditional marketing tools, paving the way for the idea that "Marketing is no longer about the stuff that you make, but about the stories you tell." Similarly, 2020 marked a new era—the Post-Corona Era! As we all know, the story and the trend of the world change every decade, bringing in the new world order, the new dos and don'ts, and the new normal of society.
After the global pandemic, the world has become a Digital Business Ecosystem. India has seen a drastic surge in online consumption of products and services, leading online companies to double their profits. The situation has also led many businesses to come online, including small, medium, and large-scale businesses, including local proprietors, who are adopting and adapting to the digital presence as their marketing tool.
On the other hand, the need to adapt to remote work, changing consumer behaviors, and social distancing measures forced established businesses to expedite their digitization efforts. Furthermore, individuals with skills and niches have not only shown talent but also emerged as important influencers on digital platforms with the mantra "Content marketing is a commitment, not a campaign.
Adding to that, most dedicated content producers have become million-dollar brands with just one commitment: sharing what they know to make everyone's life better and influence the rest, bringing in the concept that knowledge is power and brings good living.
The ones who are very new to the digital platforms and who would want to make a mark are generally seen preparing strategies for going viral. However, "Going viral is not an outcome; it's happening. Sometimes it happens, sometimes it doesn't. Just remember, fans are vanity, and sales are sanity." Lori Taylor
The industry experts suggest that the long-term implications of this transformative shift include enhanced customer experiences, improved operational efficiency, and increased agility to navigate future disruptions.
As we move forward, businesses must continue to embrace digitalization as an integral part of their strategies to remain competitive in an increasingly digital world. In order to support this change, we at Tiger Throne Advertising Agency provide support with creating and promoting content on all social media platforms to ensure clients are successful in digital space.
