Mobile app development is referred to the process of developing software applications tailored for mobile platforms, such as smartphones, tablets, or wearable devices. It involves designing, building, and deploying applications that cater to the unique features, capabilities, and constraints of mobile platforms.

We typically include the following stages:

Ideation and Planning: Defining the app's concept, identifying the target audience, conducting market research, and creating a strategic plan that outlines the app's goals, features, and functionalities.
UI/UX Design: Designing the user interface (UI) and user experience (UX) of the app, including visual elements, navigation flows, and interactions. This stage focuses on creating an intuitive and visually appealing design that enhances the overall user experience.
Development: Writing the code and building the app's functionality based on the defined requirements. This stage involves selecting the appropriate programming languages, frameworks, and tools, and implementing features, and device-specific functionalities.
Testing and Quality Assurance: Conducting various tests to ensure that the app functions correctly, performs well, and provides a positive user experience. This includes functional testing, usability testing, performance testing, security testing, and compatibility testing across different devices and operating systems.
Deployment and Distribution: Preparing the app for release by packaging it into an installation file compatible with the target platforms (e.g., APK for Android or IPA for iOS). Submitting the app to relevant app stores (such as Google Play Store or Apple App Store) or alternative distribution channels for review and approval.
Maintenance and Updates: Continuously monitoring the app's performance, addressing user feedback, fixing bugs, and releasing updates to enhance functionality, improve performance, and ensure compatibility with new platform versions or device capabilities. This stage also includes ongoing technical support and regular maintenance to keep the app up-to-date and secure.

The goal of mobile app development is to create engaging, user-friendly, and functional applications that cater to the needs and preferences of mobile device users, providing them with valuable experiences and solutions.

How we do it

We can tailor a content strategy to match your requirements and your budget. A content strategy may include any or all of the following.

Content evaluation and metrics framework

We use analytics to evaluate your business and content objectives, and based on that assessment, we provide you with appropriate methods to measure and monitor your success in achieving them.

App content strategy

We analyze your content against predetermined criteria to identify areas for improvement and recommend strategies to address information gaps.

Channel strategy

We provide recommendations on the most effective distribution channels and tactics for your content, including marketing, social media, repurposing content into multiple formats, and optimizing for omnichannel distribution.

Editorial calendar development and set-up

We provide you with a customized editorial calendar template that meets your unique requirements, and we assist your team members in implementing it.

Copywriting and editing

We can also provide copywriting and editing services, including copy editing and proofreading, campaign copy and/or landing pages, blog posts, whitepapers/ebooks, and lead generation assets – e.g. checklists, infographics, cheat sheets, templates etc.

Mobile App Development